As the name implies, Business-to-consumer (b2c) email marketing is a strategy adopted by marketers to advertise, promote, and sale of services and products to potential clients using emails. Consumers tend to discover products quite frequently or when the need arises. They do a lot of research to find the right products.
Thus, B2C marketing holds more potential to capture the interested consumer base as compared to other marketing strategies. Irrespective of the business niche, B2C email marketing is proven to be the best weapon for making more sales and generating impressive revenue. A well-crafted business-to-consumer marketing strategy helps companies and brands with several business benefits.
Consumer-centric email marketing campaigns encourage your potential buyers to visit your company’s website and learn more about your products and offerings. This is a very important strategy to establish more sophisticated communication with consumers. Companies can blast email messages to their targeted customers on scheduled time slots to grab their attention.
Moreover, the growth in the number of visitor traffic will significantly spike up the newsletter signups. As traffic grows, you can optimize the website for certain keywords to improve your website’s organic rankings in search engines. With bulk email marketing, you can improve social media engagement and attract a huge crowd to your online business. It will eventually hit your conversion graph upward.
Quick Examples of B2C Emails
As stated, a good B2C email marketing strategy brings several noteworthy benefits to the companies. It’s said that email marketing returns around $40 for every single dollar you invested in the campaigns. Moreover, this is probably the most cost-effective and affordable method to engage customers and turn them into high-paying customers.
Onboarding Welcome Mail
Welcome emails are sent to new subscribers who have just submitted their sign-up form. Companies schedule autoresponders that send welcome emails to your first-time subscribers. It’s the finest way to show gratitude to them and build a positive first impression.
The open rate for the welcome mails is over 50% and way more than ordinary random newsletters. To begin with, you can draft a welcome email explaining why your products and services are worth checking.
Reminder Emails
Reminder emails are an important instrument to engage customers. Brands send time-bound reminder email communications to stay connected with their consumers and increase real-time conversions. With reminder emails, you can do a lot of things including thanking customers for buying for you, requesting them to buy again, and reminding them of irresistible deals and offers that they can grab now.
Newsletters
A newsletter helps to open up comprehensive communication with readers and potential customers. Email newsletters serve several purposes for the brands. They can be used to make an announcement, celebrate an event, or launch a product or a service. Newsletters can be a tool for deep engagement if they have a visible CTA, amazing email content, or excellent newsletter design.
How to Create an Effective B2C Email Marketing Strategy?
Before launching your first email marketing campaign takes time to research the audience and explore opportunities. Following are some strategies that will go handy when you create your first B2C marketing plan.
Understand Your Audience
Unless you understand who your audience is, it’s difficult to create an effective strategy. To get an idea about your audience, discover their demographic details, gender, hobbies and shopping behavior, etc. Based on this data, you can easily segment email lists for better email deliverability. Email segmentation ensures that you are delivering extremely relevant information to your audience. No crap, no nuances at all. While allowing users to subscribe, make sure the process is short and easy to understand.
Learn Customer’s Buying behavior
Having a good knowledge of your end customer’s buying behavior is essential for effective email communication. Conduct deep research to understand their pain points, their preferences, and emotional intent on top. When producing the content for business-to-consumer email campaigns, ensure that you touch their sentiments with your content. This is the major catalyst for making converting visitors into buyers. Keep in mind customers’ behavior and preferences before shooting an email campaign.
Use Mobile optimized Emails
Customers tend to open emails that are responsive, eye-catching, and easy to navigate. Leverage email design best practices to create captivating emails. Take the best care of all the email elements. Use relevant images, instructive videos, readable content, and beautiful colors to make emails more impressive. Moreover, create a sense of urgency with your email content.
Email campaigns optimized for mobile get more open rates as compared to standard emails. Ensure that your B2C campaigns are perfectly optimized for smaller screens. If failed, you can end with a low campaign open rate and a significant drop in conversion rates.
Create Visible Call to Action
The goal of any email newsletter is to encourage buyers to take a specific action. This is where the call-to-action button comes into action. Don’t add multiple CTA buttons to your email content. Remember, it would do more damage than good. Instead, the focus should be on creating a visible and rightly positioned CTA that enables readers to quickly take action after reading the text.
Leavarage Social Media
Leveraging social media platforms help you create more engagement. People tend to browse these platforms to discover more about the products they are looking to buy. They frequently explore Facebook and Twitter for product feedback before making a buying decision.
Add your brand’s social media links to email newsletters to improve both revenue and customer engagement. Furthermore, customer feedback and reviews on social media allow you to fix bottlenecks and improve further. potential consumers.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.