Time and again I have said it that the old school SEO is now dead. The traditional SEO that we had been doing since ages won’t help you much today. Search engines are constantly adding teeth to their ranking algorithms with timely adjustments to improve the quality of the results served to the searchers.
A marketer’s frenzy for first page ranking and massive visitor traffic is well-known. They work hard with their SEO strategy to sustain their first page ranking. Despite the best a marketer can do they do, there is always a room for improvement.
Evaluate Existing SEO Process
The article illustrates few key pointers that can help you evaluate and improve your existing SEO strategy. Before diving deeper into how you can significantly improve your SEO process, a basic process evaluation is mandatory. Follow the steps below to do this:
1. Extensive Link Audit:
Despite their limitless significance to search rankings, backlinks are a two edge sword. If high authority links can boost your rankings and value, poorly built and spammy links could invite penalties and ranking drops. Link audit throws glance on key stats related to your website links. It answers key questions such as the source of your backlinks and quality and authority of those links. If you find suspicious and harmful backlinks pointing to your website, you can disavow them with Google. Disavowing links tells Google not to count those links.
2. Technical Assessments:
Once you’re done with the link audit, you may go through quick technical audit of your website. During the technical assessment, you should check the following:
- Crawlability of your website?
- Website loading speed
- Content organization
- If it’s ready for Mobile-first index
- Availability and consistency of Meta tags
- Image alt tags
3. Content and Social Media
Re-strategizing your content and social media plan isn’t limited to producing lengthy pieces of fancy contents and publishing it on social networks. It’s about producing new content and refurbishing the existing content as well. Go back to your existing content and thoroughly analyze them for spelling and grammar. Check if it offers value to the intended audience.
If it lacks at appropriated value add, include additional content and remove vague references. Be vigilant about content flow and internal linking. Make sure that flow of the information is fairly smooth with no obstruction at all to the readers. As you’re done with the content, ensure it’s distributed on social networks for more authority, trust, inbound links, more website traffic, and brand awareness.
Improve Your SEO Process:The extent of efforts needed to redesign your SEO depends upon many factors including:
- Traffic from organic search
- Traffic from referrals
- Pages that are getting less traffic
- Change in rankings over a period
- Best performing content
- Conversion ratio
1. Create Quality Content:
Your website content tops the list of ingredients requires to create an SEO process. Prefer lengthy content over a smaller piece. It’s now a proven fact that longer content help readers dive into a topic offer them more value. A content piece is said to be the value adding if it provides searchers the information what they are looking for.
Research says that Google prefers long-form content in SERPs. The average word count of the words on the pages ranks in top 10 comes at 1,800 or more words. If you choose to develop long-form content, you may have an opportunity to optimize the pages with more related keywords.
In addition, you can make the content richer by adding different content formats including polls, quizzes, infographics, surveys and videos.
2. Develop a perfect Link Building Plan:
A well-devised link building plan complements your content strategy. If you manage to produce beautiful content for your audience, creating links become easier. Quality content automatically attracts more linking opportunities. However, your website needs even more high-quality links from diverse range of domains and links that include your brand or company name and your target keywords.
Analyze the type of links your competition has. Create strategy to get those links and more. To get this done, you have to produce high-quality authoritative content so that those websites would be interested in linking to it.
3. Optimize Meta Tags:
The headlines you use give your readers idea what the topic is all about. Catchy headlines decide whether or not people will click the link. It’s therefore mandatory to spend time on creating a compelling headline for longer reader engagement with your content.
4. Engage Audience:
Don’t forget to pave ways to engage readers on the page. This you can do by including a call to action that asks your readers to perform certain actions. Google has already said time and again that engaging communities can help you boost your rankings.
It indicates that not only your content is worth reading but also enticing people for further interaction. Engaged audience stick on website longer that shows your content is what people are looking for.