The importance of SEO is increased a lot due to this pandemic and most of the entrepreneurs are looking for how to improve the SEO during the pandemic.
SEO stands for Search Engine Optimization, which is the process of getting traffic from the editorial, natural, free, and organic search results on search engines. SEO is a digital marketing practice that is important for the business to be stand out and having chosen by customers over other competitors in search engines.
The coronavirus pandemic makes most of the businesses to lose their viability completely and some businesses are on the way to transforming their processes to make it profitable through websites. The digital marketing strategies like SEO are more helpful in making your business more profitable during and after the COVID 19 pandemic. The importance of SEO is increased a lot due to this pandemic and most of the entrepreneurs are looking for how to improve the SEO during the pandemic.
SEO strategies during COVID 19
SEO becomes a key factor for businesses during the pandemic. The smaller and larger business organizations are improving their growth and attract more customers with the help of SEO during the pandemic. COVID 19 is the most searched topic and the content with the keywords of the ongoing event, and a serious issue will subside more for the website. But it won’t be the long-term repercussions the good content is always a good factor for increasing SEO.
Here are some of the strategies to increase traffic using SEO for your websites. These strategies will helps you to make your website in the top result on the search engine results page.
1. Regular maintenance:
To make your website in the top result on the search engines you have to need the regular maintenance on the SEO. Whatever you are doing regularly to maintain your website consistency during the COVID 19 pandemic will impact your business after the pandemic. The consistency on the webpage with good content and related keywords as per the situation will always yield a good result in your business in the future.
2. Detailed and long content:
Most of the consumers are likely to go through with the websites which are dealt with the topics more deeply with the long format and clear content. Before the pandemic, the consumers used to do scrolling through the feeds when they are performing some other work and doing it as quick actions in between the tasks. It is a staple success of the SEO when the long format contents are used to read deeply and more likely. Due to the pandemic, the consumers are using their extra time to read long-form content like blog posts. You should try posting blogs on your website for the upcoming months.
3. Local SEO:
For local businesses, the local SEO is a profitable solution to compete with major brands and good websites on search. The local businesses are being sought out with people who are staying close to home. For the business websites that might not have the time and facilities for the long-form content, the local SEO practices are very much important especially right now during COVID 19 pandemic for those who are operating the business.
4. Balancing long-term and short-term goals:
The COVID 19 pandemic will end soon eventually, and the impacts will remain for the long term. Regarding the business, the SEO strategy should be balancing both the long-term and short-term goals.
• Short-term goals are the SEO may include the content related to the recent outbreak of the coronavirus themes and the impacts with your field or industry and also updating your websites with local SEO search terms.
• Long-term goals are the SEO may include the content with the inquiries from customers about your product or industry after the pandemic and also using the strategies of your usual objectives.
5. COVID 19 related keywords:
In the short-term goals to attain the traffic, you should use or target the trending terms is one of the most important SEO strategies. You should relate the ongoing issue with your industry to boost your traffic. For example, you are doing skincare business, you can publish or post a blog related to your business and also the trending searches like “Importance of skincare during COVID 19” then it will yield your traffic.
6. Evergreen content:
Writing blogs about the topics related to your industry and the trending issues will help to gain your business for a short time and eventually the blogs start to decline in traffic over time. The evergreen good content with a niche is always the key factor to accumulate more traffic over time and helps to build your SEO. Any time is good to post the content related to the evergreen topics.
7. Update an old content:
Even the best evergreen content will need some changes over time. In the current situation, it may be hard to produce new content and updating the content. But the old content is already written and published and updating it may take less time. You can update old content with new terms and the keywords using the current scenarios will make it fresh. Some of the evergreen contents are already having decent traffic the further updates will help to boost the traffic more and it may help to improve the rank of the website.
8. Avoid stuffing keywords:
It is always important to have the most searching priority keywords in your content or blogs or websites but always make sure the readability. The process of overloading the content with the priority keywords to improve the traffic will make the user to annoying is called keyword stuffing.
It not only makes a bad impression on the consumers and also results in harming your rankings in SEO engines. The content or blog must be valuable and readable to the users. The value and the quality of the content with the experience of the users are only going to decide the fate of your page. The long-form content with more valuable points related to the topic is always ranked higher in the search engines.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.