Tarun Gupta

How To Fight Negative SEO To Minimize Online Damage?

Tarun Gupta March 3rd, 2016 Search Engine Optimization 7 comments.

Ever since Google's Penguin algorithm happened a few years back, it left SEOs with no option but to alter their strategies. Eventually, the Penguin update transformed the search engine industry and buried away easy going and con search engine ranking techniques. As black hat started losing due to harsh penalties from the Google, black hat masters coined Negative SEO to win the game.


The article explains in the detail what is Negative SEO, How it works and How one can prevent his website(s) from its drastic impact. If you're in the brand building process, this article is a must read:


What Is Negative SEO?

As name states, Negative SEO is a con technique, precisely a black hat technique, adopted by some SEOs to sabotage a competitor’s rankings in search engines. Technically, Negative SEO can attack websites in following forms:

  • Website hacking
  • Building spammy links pointing to your website
  • Copying your content and spamming it all over the internet
  • Pointing links to your website using prohibited keywords
  • Creating and promoting fake social profiles and maligning your online reputation
  • Removing your website's best backlinks

Negative SEO Is A Real Threat:


Let me raise you a question.


Can you afford to see your website lose rankings just because a bunch of black hat people performed negative SEO on it? You'll answer in negative. It does hurt even if your website gets penalized for a week or a month. Dipping rankings means declining visitor influx and dwindling revenue forecast.


Fortunately, there are ways to tackle this menace and keep your business safe. Here we go :

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1. Set up Google Webmaster Tools Email Alerts:

If you haven't yet set up email alerts in Google Search Console, formerly known as Google Webmasters Tools, do it now. It will send you instant alerts when:

  • A malware attacks your website
  • Your pages are not indexed
  • You have server connectivity problems
  • You get a manual penalty from Google

2. Keep Checking Your Backlink Profile:

Most of the negative SEO attacks are made on your backlinks. Scammers attack your online business by building low quality links or redirects. This is therefore important to know when bad links or redirects are made to your website. You can leverage tools like Ahrefs or Open Site Explorer to manually check if someone is building spammy links to your website.

3. Protect Your Quality Backlinks:

This is another con strategy where spammers try to remove your best backlinks from other sites. They contact website owner of the link pretending being you, and request the webmaster to remove your backlink from the website. To avert any such damage, keep using an email address from your domain while communicating with the webmasters. You may also set alerts to monitor your quality backlinks from being manipulated or altered.

4. Secure Your Website From Hacking:

Securing your website from hacking and spam is another important task to carry out. Hackers leave no stone unturned to deface your website. You can keep your website safe by using the following: If using WordPress, use login limiter to reduced failed login attempts. Create a strong password that can't be remembered or guessed easily Create regular backups of your files and database on a regular basis.
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5. Be Cautious About Duplicate Content:

Spammers copy your content and publish it across internet. This mass duplicity hurts website ranking and visibility. If it happens, there would be fair chances Google will penalize your website. Use some free or paid software to check plagiarism on your website.


  • Jordan Donaldson

    Wow! I had no idea this was a thing. Is there any way Google can punish companies and websites that use these tactics?

    • Hilton Wood

      The Companies and websites use these Neg Seo tactics would be punished by Google algorithm updates like Penguin or hummingbird

    • http://www.brainpulse.com Tarun Gupta

      The only way to save a site from Neg SEO is to become an authority site in google’s eye for your niche, period!

      • Jordan Donaldson

        That must make it a really hard thing to avoid. Thanks for the great article Tarun!

  • Kevin Woods

    These kind of competitors doing negative SEO are cowards! They don’t know how to work hard to be successful in their SEO campaign. But thanks for the good information

  • http://www.brainpulse.com Manoj Khanna

    There is no denying the way that Negative SEO exists. We have seen a few sites being a victim of it. The only solution that you have is to watch out for the backlinks and disavow any suspicious links ASAP.

  • http://itamargero.com Itamar Gero

    Constantly checking your backlink portfolio is still an overlooked strategy, it’s not only negative SEO attacks that might take your site down in rankings, we had an affiliate dumping our link on his farm of hundreds of low quality websites and unknowingly affected our SEO negatively, only after seeing a huge bump in incoming links in Search Console we realized we need to ask him to a) remove the link, b) disavow c) add a directive to robots.txt to not allow bots on the folder that has the affiliates link on our website.