For a business owner it is quite tough to manage all Google accounts separately when each one is operated through an individual ID and Password. It's pretty critical to manage Google+, Google + Local, AdWords, YouTube, Search, and Maps from one place. Challenges occur when we deal with different Google accounts. Fortunately, Google brings an innovative dashboard with an 'Insights' option that extends an opportunity to organizations to manage different Google Services from one place. The features adds wings to the Google+ marketing services initiatives taken up by the online business owners.
Google Dashboard : A 360 Degree View
Being the second most applauded social network, Google+ offers business owners a platform to escalate their business presence using its Local Google+ Dashboard to change and review their business listings. There are number of parameters available in the dashboard.
- Insights:
- The tab helps business owners to define the overall engagement metrics for your Google+ business page.
- Top Search Queries:
- The tab accommodates the top search terms that helps your business listing being shown up local search results.
- Update Toolbar:
- It helps to make changes across all Google services from a single destination.
- Google Offers and AdWords Express:
- As name implies, it helps to manage Google AdWords Express campaigns from one place.
What Google 'Insights' Is All About
This very innovative feature let's users gather a heap of statistical business information. It conveys the way in which users and targeted customers are engaged with your business on Google. If you have a local Google business page on Google, you can access a variety of information including the total number of views on the page, total number of searches done and the top queries used for searching. The top search queries are also used to as the primary apparatus to find your business listings on Google search and Google Maps.
Comprehensive Information On User / Business Listing
Insights gives you a complete information total followers, number of times a page or content been viewed and the major actions executed over a given time period. It also confirms when a piece of content or text was posted on Google+. The information on profile views includes the information that how many times your business page is viewed from your business’s Google+ page and the number of occasions business listing on Google Search, Google Maps and Maps for Mobile. It communicates several statistics at one go.
- Can check statistics about the new followers on Google+ page.
- Find total number of +1 clicks on your posts
- Check out the number of re-shares from your Google+ page
- Track Number of comments on your Google + page
Probably these are the best statistics that Google+ insights gives you in order to equip you with effective grip on your online presence. If the statistics extends grim data about your presence, you may have good options to take up the corrective measures. The insights effectively communicates a number of serious statistical data about Social Media Marketing purposes related to your Google+ business page. You can try some of these data to improve your presence online.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.