Search giant Google is set to roll out a new feature that will ensure improved business-customer connect. The new feature will send a notification to the customers as soon owners respond to their reviews that they posted on Google Local results. Google took on Twitter and its official forums to announce the feature.
Reviewers will be sent an email notification when a business responds. There are reports as well that Google may also add mobile push notifications to notify the same.
Marissa Nordahl, community manager at Google My Business, writes:
When businesses respond to, or update responses to customer reviews, the customer now receives an email notification. The business’s response is published immediately and 5 minutes later, the notification is sent. This 5 minute delay allows time for the merchant to make any corrections to their response after submitting.
The notification email informs the customer of a reply to their review, and contains a link to a page with the full owner response. As soon a response is received, it is published immediately on Search and Maps. Find the screenshot of how notification will be look like:
The feature may be seen as a great engagement tool. If businesses know that their responses to reviews will be received by the reviewers, it may impact the type of responses they leave.