This could be a story of an unexpected tie up. The arch rivals Facebook and Google are reportedly coming together for a business association. After this agreement, social networking juggernaut Facebook will start allowing search giant Google to crawl Facebook mobile app and display Facebook content including Facebook profiles, pages and events as search listings.
That means, while searching info through Google on your Smartphone, you may have results displayed directly from Facebook app. The agreement is being seem as Google's effort to keep the searchers stick to Google amidst growing competition from the mobile apps. The search results will appear as the listing and will take searchers to the relevant part of the Facebook app. The arrangement however won't allow Google to show content shared through logged-in and private Facebook app sessions.
Co-founder of mobile-app discovery startup 'Button', Chris Maddern said:
“In mobile their position as the online starting point is at risk. If people lose faith that they will find things they need by searching on Google, that’s bad for the company. Anything Google can do to maintain that position is good.”
Experts are of the thought that the agreement will bring new challenges for Google ahead. The challenge to search inside apps. Though, Google dominates the search on the web, it can't crawl and categorize the information inside android apps comfortably.
In its statement, Facebook said:
“When people search for public Facebook content on the mobile web, those who use Facebook for Android can now click through and go straight to the Facebook app,” a Facebook spokeswoman wrote in an emailed statement.
Both, Facebook and Google are looking at mutual benefits out of that collaboration. Google seems eager to see searchers engaged to its search engine while Facebook is wanting to see users inside the Facebook app after following a Google search engine results there.