Google has finally answered a long debated question that webmasters / SEOs frequently raised. The debate was to settle on which one is more important from search ranking perspective, user experience or content. At SMX Sydney, Google's Gary Illyes made his point of view on the matter.ALSO READ: Google Starts Bolding Answers In Search Results
Gary said that Google is yet to cover UX as a key indicator responsible for the rankings. Till now, Google has no mechanism in place that makes mobile UX / Desktop UX decisive for ranking. Content is still the most important entity for search rankings.
Though, he added that content is always a king, yet admitted UX a crucial factor for websites. Gary went further by saying that mobile UX is a ranking signal withing the mobile results. Google's mobile friendly algorithmis made around it.