Govind Singh

Content Is More Important Than User Experience For Ranking : Google

Govind Singh June 5th, 2015 Search Engine Optimization 7 comments.

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Google has finally answered a long debated question that webmasters / SEOs frequently raised. The debate was to settle on which one is more important from search ranking perspective, user experience or content. At SMX Sydney, Google's Gary Illyes made his point of view on the matter.

ALSO READ: Google Starts Bolding Answers In Search Results

Gary said that Google is yet to cover UX as a key indicator responsible for the rankings. Till now, Google has no mechanism in place that makes mobile UX / Desktop UX decisive for ranking. Content is still the most important entity for search rankings.

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Though, he added that content is always a king, yet admitted UX a crucial factor for websites. Gary went further by saying that mobile UX is a ranking signal withing the mobile results. Google's mobile friendly algorithmis made around it.


  • Arpita Sinha

    If content is more important than UX then this content ought to be considered when ranking the webpage and not marked down….

  • Kevin Woods

    Google is definitely utilizing user metrics as a part of its calculation so it’s a somewhat of a sneaky statement. Click metrics are an intermediary for UX, so in that sense he’s just lying.

    • http://www.brainpulse.com Tarun Gupta

      Agree with you Kevin on that one. Just ux alone doesnot account for anything unless its supported by great content.

  • http://www.brainpulse.com Manoj Khanna

    I think yes, we should think about the users but if you do not have such content for users so how will you help them with Only UX? So content is definitely more important than UX….

  • Anny Joe

    If 2 websites have relevant content but 1 has a better UX,
    would that affect rankings?

    • Mehak

      On mobile, YES since UX is the base of the mobile friendly algorithm. On desktop currently NO.

    • http://www.brainpulse.com Tarun Gupta

      User behaviour and user engagement has a great impact on rankings now. How much or how little will always be a mystery. Things like how much time a user spent a page is definitely something that can be accounted for ranking algorithm.