Govind Singh

How Google Handles The New Top Level Domains? A Google FAQ

Govind Singh | Jul 23rd, 2015 | Web Hosting Resources
top level domains

Google has recently responded to a long awaited query from the webmasters and that's how Google handles the new Top Level Domains (TLDs). On behalf of Google, John Mueller answered several of questions raised by webmasters. After growing misconceptions about TLDs throughout the webmasters community, John wrote a series of FAQs in Webmaster Central blog to clear the air.

Here is the complete list of FAQs answered in the blog:

Q1:How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?
---Mueller said that Google treats new gTLDs like other gTLDs (.com. And .org). Using keywords in top level domains do not deliver any search advantage either.
Q2: What about IDN TLDs? Can Googlebot crawl and index them, so that they can be used in search?
---As per Google, these TLDs can be used the same as other TLDs. The search engine Google treats the Punycode version of a hostname as being equivalent to the unencoded version, so one needn't to redirect or canonicalize them separately.
Q3: Will a .BRAND TLD be given any more or less weight than a .com?
---Again, .BRAND TLD gets equal treatment as a other gTLD. The same geotargeting settings and configuration are required for these gTLDs, and they have more weight or influence in the way Google crawls, indexes, or ranks URLs.
Q4: How are the new region or city TLDs (like .london or .bayern) handled?
---Though, they look region-specific, Google treats them as gTLDs. This is consistent with Google's handling of regional top level domains like .eu and .asia.
Q5: What about real ccTLDs (country code top-level domains) : will Google favor ccTLDs (like .uk, .ae, etc.) as a local domain for people searching in those countries?
---By default, most ccTLDs result in Google using these to geotarget the website. They represent that the website is probably more relevant in the appropriate country.
Q6: How do I move my website without losing any search ranking or history?
---Google treats any move from one TLD to the other as any other site move. Domain changes can take time to be processed for search. So it’s generally best to choose a domain that accomplishes your long term business requirements.

Tagged In: Google

5 Responses
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Mehak Says:

Great to see all new TLDs treated similarly. No SEO obstruction for people, organizations and brands to get names that could conceivably be more important and reasonable.

Manoj Khanna Says:

I think #TLDDomains won’t have any point of preference or burden in search. They will be dealt with the same as .com and .org domain names.

Kevin Woods Says:

With the happening to many new non specific top level domains (gTLDs), Google might want to give some knowledge into how these are taken care of in Google’s search…

Lokesh Bravo Says:

If you would like to know how to handle new gTLDs? Here are the responses to every one of your questions!

Sameer Kapoor Says:

I am not surprised that Google treats almost all marked TLDs the same as a .com or .org.