Rajesh Kumar

Google+ Shuts Its Consumer Analytics ‘Ripples’. Is Google+ Dying?

Post By Rajesh Kumar Post User Last Updated: Jun 8th, 2015 category Social Media Marketing comments 1 comment.


Google+, Google's own social network is under serious trouble. Since its arrival, Google+ has gone hard to compete Facebook and Twitter, but unfortunately it failed miserably to make a momentum. In an attempt to keep its journey on, Google+ either has removed several of its key features or revamped few existing on the name of better user experience.

Google+ has now shut down its consumer analytics feature Ripples. Google announced the step in its post from its Google+ account:

"Starting today, the Ripples feature in Google+ is no longer available. Page owners can continue to get post performance analytics through the Google+ Insights tool, located in the My Business dashboard. Thanks for your support as we continue to make Google+ a simpler, more streamlined experience for all."

The removal of this feature might be an indication that Google is further compressing its social network. But it could also be a sign that it's simplifying the experience.

ALSO READ: Google+ Rolls Out Collections Feature

Google introduced this little-used feature in October 2011, soon after they launched Google+. When introduced, the feature was meant to help people to track the reach of their posts. Since at that time it acted as post-level analytics, it was of little use for marketers. When Google+ finally rolled out Insights for pages as part of a Google My Business update last June, the feature probably lost its visibility.

  Facebook Brings Premium Ads for Video Advertisers

Industry experts are seeing it as another sign that Google is de-emphasizing its social network. A couple of days ago Bloomberg reported that Google plans to decouple Photos from Google+. Ever since Google+’s founding father Vic Gundotra left the company last year, the stories of its shut down started floating and still creating shivers.

- Google+ Shuts Its Consumer Analytics

  • Gary Brich

    That is disquieting, I’m only a general user however I loved the Ripples!! I am seriously disappointed at this news.