Sumant Singh

Facebook Might Monetize WhatsApp With B2C Contact

Post By Sumant Singh Post User Last Updated: Jun 7th, 2015 category Mobile Marketing comments 2 comments.

Woman holds a smartphone displaying WhatsApp's logo in front of the screen with the Facebook logo in this photo illustration taken in Prague

After acquiring WhatsApp in Whopping $22 Billion last year, Facebook finally hinted on possibilities of its monetization. In its latest statement, Facebook Inc. said that they might consider allowing businesses to contact their potential audience through WhatsApp . Several functions are being tested with Facebook messenger that could be used to allow business-to-consumer interaction that marketers could pay for.

“We think that enabling that B2C messaging has good business potential for us,” David Wehner, Facebook’s chief financial officer, said at a JPMorgan technology conference Monday in Boston. “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term.”

When acquisition took place, business experts were clueless how Facebook will use this property. Even, Facebook had declined commenting on their plans for possible monetization as WhatsApp founders were then critical about incorporating ads and games in WhatsApp.

ALSO READ: WhatsApp Crossed 800 Million Active Users Landmark

But, recently at F8 conference, Mark Zukerberg changed his tone. He said that after touching 800 million active user milestone, we are looking at 1 billion mark. After inching this milestone, we could start translating WhatsApp into a meaningful business.

Inputs: Bloomberg Business

Disclaimer: BrainPulse does not offer WhatsApp marketing Services or any Whatsapp related messaging platform / software for sending messages.

  • Karen Axelton

    The main reason Whatsapp is a win is the absence of advertising. Facebook is going kill the goose.

  • Mehak

    I think it is a planning to improve communication in the middle of brands and customers using Messenger, with clients having the capacity to get to client benefit through the Messenger service…