Facebook, in a bid to improve its online advertising, has announced a partnership with tech giant IBM. With the joint venture, duo will collaborate with marketers develop well-targeted and customer oriented better online advertising. In a joint statement, the companies said that they are all set to working together for tailored marketing capabilities that would help marketers to reach the right audience at the right time.
IBM will combine its 'Deep Analytics' with Facebook's anonymized and aggregate audience data. It will give marketers an insightful idea about their target audiences and the nature of ads to be served. For an instance, a shoe retailer can find jogging freaks using Facebook data and introduce them superb deals on jogging shoes and other jogging accessories.
In the joint statement, Blake Chandlee, vice president of partnerships for Facebook said :
Our partnership with IBM will help top brands achieve personalization at scale by using IBM's marketing cloud to find and engage their target audiences on Facebook, as well as solve their vexing challenges by consulting with IBM Commerce ThinkLab. We will also be working closely with IBM Commerce ThinkLab to help deliver people-based marketing that's optimized to achieve each brand's business goals.
The statement makes it clear that all of this is meant to serve better ads to the right people. Besides joining hands with IBM, Facebook joins the IBM's ThinkLab, a research group that works with marketers to bring in new ideas and marketing initiatives.
-Facebook Joins Hand With IBM