Being the part of the social media community and an owner of several Facebook business pages, I do go through the same concern you face on numerous occasions. The same challenges occur when we explore content to publish on various platforms specially the social network biggie Facebook. It has now evidently tough to engage audience with the every post/ feed you publish. So what's the remedy? How can we gather specific and audience centric content ideas to publish on Facebook ?
Facebook Content Ideas That Rock
After extensive research, I have articulated some points and ideas in my notebook and tried them all to know if they are working or not. And positively, they all work fine during Facebook Marketing and do their part in my audience engagement aspirations. I can't stop myself now to share them with you people. Let's get them one by one.
Get Ready To Catch It Anywhere:
I come across a number of people, places and object everyday and possibly they all have something to tell. All I have to be quick to grasp it. Starting from my home to my office and then from my office to the nearest shopping center, there are a number of happenings take place at frequent intervals. Open your notepad in mobile and pen it down. Who knows it has a solid and pushy ideas to share on Facebook.
Create A Facebook Content Calender:
Once you have done with your ideas and points that you publish on Facebook, associate them with a Facebook calender. The calender will assist you in planning, identifying and launching your content time to time. It is however very important to review the content association and its impact further. If you find it unable to retain the motive alter the schedule with different calender.
Catch Something From Everything:
It's not always true that business ideas are generated from the business stuff. It can be anywhere and everywhere. All you have to spot them as soon they reflect. The ideas may come from the flicks you watch, conversation you are engaged in, conferences you have attended recently and milestone you have achieved. Any of these instances can give you some better ideas to convey to your audience and relevant communities.
Choose Topics And Be With Them For A While:
I have a big team consisting IT professionals and social media marketing strategists working for me. I ask them to generate keywords on a weekly basis so that I could develop perfect content ideas for my Facebook feeds. This will help you to trace the most-searched and most worked content ideas for your business page. Work on these key topics for quite some time to get the insight if all these are working well.
Go Hand-in-Hand With Industry News:
Industry is a happening place from where you can subscribe numerous instances of events and happenings. Browse websites, forums and portals where you can find the related industry news and information. Be the part of those relevant niche sites and explore the news and feeds you can use on your Facebook timeline.
Learn Ideas From Your Competitors:
Lately the motive behind all your efforts is to take a leap from your nearest competitor(s). I must admit their competence if they are ahead in the race. Here is the advantage for you. Visit your nearest competitor's timeline to find what the unique he is doing you are lacking at. If you do this you will easily find the major benchmarks and strategic points your competitor rely on. Create the list of timeline content/feeds on your competitor's Facebook page and analyze why you missed that influence in yours.