Tarun Gupta

Conversion Centric Guest Blogging Pointers

Tarun Gupta November 22nd, 2013 Search Engine Optimization no comments.

Guest-Blogging

With its every update, Google paste a note on webmaters' desk to tell them that it's the high time to mend the ways or surrender. The primary objective of the Google behind the algorithms is to ensure quality and complete consistency in the strategies of the webmasters in terms of quality content and clean backlinks. I don't know whether or not escalating relevance of Guest blogging services is going to be the future of the SEO but quite sure that it will be a game changer in times to come. Since the entire strategy of the Google has now inclined towards the precise, quality and fresh content, blogging is set to be the terrific tool for backlinks and user engagement.

How To Use Guest Blogs For Conversion Purpose ?

After Penguin and panda updates, almost all the campaign tactics and strategies of the webmasters have either became outdated or changed forever. And among those strategies that Google penalized, link building became the top victim. Fortunately, Guest blogging still scores good and is still favoring SEO geeks in their optimization efforts. Google guys still believe that Guest blogging can be an innovative tool that helps in getting backlinks and increases the scope of site reach to the target audience. So, if you are planning to put guest blogging under scanner to check its worthiness, let me sort some primary factors that you should put in perspective while writing a guest blog.

Connect With Your Audience:

Targeting the right audience is core of guest blogging every guest blogger understands whether novice or experienced. Audience targeting is the key in the internet marketing since failing in creating relationship and engagement falls flat on organization's revenue aspirations. If you offer services to a particular service vertical, high-traffic is something that you need at the very end. To get the things in order, your bloggers need to be precise and calibrated in their blogging efforts. Not only they should target the audience who belong to the same domain but also should approach them who are interested in their service vertical.

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Consider The Guest Blog's Frequency:

For the guest bloggers, frequency of the blogs is something very important to consider. It is crucial to understand that the frequency of your blog posts should be manipulated in the the way so that it can yield maximum attention of the audience. A good post posted twice a week is quite beneficial than 10 worthless posts a day. If you are a player in B2B domain, find a few websites where clients may need the services of the guest bloggers and request them to allow you post your blogs.

Select A Blog Topic That Suits The Audience:

Once you have decided the websites on which you want to post your blogs, its time to choose a right topic to deliver. It is pertinent to choose topics that have mass appeal to the audience and have direct impact on your business. Check whether the topic you choose adds value to your buyers or not. A guest blog topic is something that ensures quick connect with the audience. You can go ahead with the latest trends in the industry in order to get the newest and elaborative topics to be included in your next blog.

Keep Connected With The Content:

If I am talking about the blog content to be used, I am obvious about its freshness, quality and relevance. While writing a guest post with conversion abilities, you need to have a closer look on your blog's readability quotient. This is the essence of any traffic driven and revenue oriented SEO service campaign at the very end. You need to ensure what you are telling people is the relevant to the subject matter and written in a language understandable to your audience. Readers are not interested in the technicalities you convey but all they need is a complete chunk of information they are willing to have from your site. While placing the thoughts on your blog, make sure are well-connected and not scattered. The information you are willing to share should be integrated so that it could collectively bring in the information before the audience.


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