Tarun Gupta

Changing Trends Of Internet Marketing

Post By Tarun Gupta Post User Last Updated: Nov 19th, 2013 category Digital Marketing Resources

The ever evolving domain of internet marketing has now become more evolved with onset of new strategies and technologies to create more impact on the consumers. The world of internet marketing relies heavily on these strategies and still showing great respect and utmost response to these activities. Beyond social media, ad campaigns and other measures, there are other entrants as well that inspire and infuse energy to this platform.

Changing Trends in Internet Marketing Vertical

The article illustrates some of the emerging techniques getting momentum in the Internet Marketing spectrum.


The depiction uses the finest combination of graphics and information is now collectively known as Infographics. Infographics extend a number of benefits to the users who process them to convey their business message to the end users in the most effective manner possible. It has a very sharp impact on the audience since they have a habit to scan the material in quick span. This is why, Infrographics seem influential in creating new ways of spreading information. The sharability quotient of the Infographics is quite impressive. This is why the term turns to be beneficial when it comes to reinforce a brand with visually appealing graphics. If you are still trailing in visibility and branding, give Infrographics a chance to revamp your business model.

Promotional Videos:

The overwhelming response that YouTube got across the world is a shimmering reflection of the fact that videos will be leading tool for promotion in coming days. With millions of videos posted shared and viewed every day, these have become the primary mode to strike the users. Being an online business owner you can give a fair chance to video promotion. Prepare video profiles for every service you offer and categorize it in appropriate tags. Whether you are planning to launch a new venture or already having one, video promotion is a way to get noticed. Promotional videos can offer you a catchy and vibrant method to ensure your service reach to the potential buyers. These promotional videos can be presented to the viewers in a number of ways.

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These can be the service FAQs, learning resources and service testimonials etc. Most of the time users show reluctance to read a chunk of text and watch a video presentation for the same. This mode of presentation and promotion is reliable, quick and catchy. If you can't do it your way, hiring a video SEO expert can be a good idea indeed.

E-Mail Retartegting:

E-mail retartegting is now a booming phenomenon acts in the same fashion Google Ad Retartegting do. This is a process that connects email with targeted display ads to follow those potential buyers who opened an email message, but did not respond it properly or left. This new business promotion technique gives businesses an opportunity to leverage customer data and lists from running email campaigns to deliver targeted display. The primary benefit of the email re-targeting is that marketers can bolster their post email campaign capabilities by engaging customers with low engagement quotient. We will discuss in detail the aspects of email re-targeting in upcoming posts.

Hummingbird Passed Content Expertise:

In my recent post on Hummingbird, I have stated about its impact on the search queries in greater detail. Soon after the Google's panda has taken up the floor, content expertise became the core of all the SEO campaigns. It has also twisted the whole benchmark of existing content marketing services. The advent of Panda has pushed the common blogging and writing practice at the next levels. Now writing for the sake of writing has become obsolete since search engines have started accepting a piece of content that has enough potential to offer better user experience. The Hummingbird has also altered the entire mechanism of content marketing in place. By introducing the update Hummingbird has started focusing on the searches that are more human in nature.

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