Recent updates and algorithm changes made by Google has revolutionized the entire gamut of the search engine optimization and internet marketing. And frankly speaking, it has become the biggest job for the SEO Service providers or individual experts to keep the pace with changes. What's really painstaking that the existing strategies and tactics have almost lost their relevance and resulted in either dropped rankings or Google penalties. If I address these failed tactics negative, Google has probably prepared to put SEOs on a ride. I do articulate in various seminars and Internet Marketing conferences that there are two ways to get visibility in the search engines. First to pretend the best or be the best in the domain. And if I am not wrong, this is the primary difference between Black Hat SEO and White hat SEO.
Reflection of Panda/ Penguin Updates
The matter of the fact is that time has come to Hire Dedicated SEO professionals / SEO consultants to get the results done. However, before indulging in the qualities and qualifications of a dedicated search engine optimization agency or expert, let me throw a sharp light on Panda and Penguin updates in brief.
The panda update has made big changes in the way Google ranks a website. The algorithm Google presented was a separate one alongside the original. The primary aim behind the update was to make the quality content a true leader and penalize the websites by lowering the Top 10 Rankings of the websites. Panda specially scrutinizes the on page content and makes an assessment of on page quality. If experts are to be believed, Panda was quite a radical change in the spectrum to ensure that websites with low quality or thin content must be punished.
This update had long been expected from the cubicle of Matt Cutts, Googleâ€™s head of web-spam. When it arrived, it rolled down the link building strategies of every SEO Company in the spectrum. Websites that earned back links using con methods became the big culprits. It conveyed webmasters a mantra not to rely on vested link building attributes for ranking purposes.
Hire A Dedicated SEO Expert To Execute Campaigns
The recent updates have pushed organizations to revisit their SEO strategies and SEO research methodologies with a new perspective. They are now open with the two alternatives in general. First is to assign the responsibility to their in-house teams or hire dedicated SEO professionals to execute the task. Although both the alternatives have their own tangible and intangible advantages, I will talk here about the latter one. To face the compelling competition across the domain, hiring a dedicated search engine optimization expert isn't a bad idea indeed. In the illustration below, I am quoting some of the primary qualities an SEO agency must have.
A Proven Track Record:
In an agency, you can spot a good number of Google SEO Services professionals who endorse themselves as experts. May be they are true at some extent but you need to be cautious while choosing one of them. Being good is different from being recognized. An expert could have the good knowledge of techniques and strategies prevailed in the domain but offering solutions as per the clients' needs and requirements matter the most.
Knowledge Of The Market Trends:
Internet marketing is a highly volatile marketplace with plenty of updates, inclusions and exclusions taking place with each passing day. That is why a professional must be up-to-date on the emerging techniques, tools and trends in the market. Obsolete tricks and strategies hardly may extend any help to the organizations. For an instance, knowledge of Guaranteed SEO services is good enough but ethical ways to execute it, is also very significant.
Positive Perspective Matters The Most:
The need of the hour is a bunch of people who must not think SEO as a ranking mechanism but think marketing with its deeper roots. An individual must have an accumulative knowledge base of the entire social media landscape, web analytics, and web development. In most of the business scenarios, a long-term perspective yields good results indeed.
Being technical hardly means a person who knows how to make a rocket. SEO is of course not a rocket science but a comprehensive mechanism integrating various modular activities together to formulate a single one. A dedicated SEO professional must have a good knowledge about a number of aspects like Google Top 10 Rankings and SEO research. Understanding the big picture is very important for the professionals in the domain.
A Passion To Execute:
There may be a number of roadblocks and hassles come across during the campaign execution. An eminent professional takes every challenge with the same maturity. He knows how to tackle the bottleneck and proceed the campaign in the right direction
Listed above is the formal points and attributes that you may seek for in a search engine optimization professional. You may however go for the deeper scrutiny of the candidates as per your questionnaire and business model.