Ask any ace Googler major SEO ranking factors, and he will tell you three- relevant and quality content, authoritative links and RankBrain. Most of the SEOs and webmasters are aware about these three and their invaluable contribution in website ranking. Beyond these, there are several technical aspects of a website that we most often miss to recognize.
If you fail to get them right, it would be difficult for you to achieve the rankings. Even quality content and authority link might not make much of a difference in that case. Your website could be in a real trouble if you have poor technical SEO in place. In absence of a right set of technical SEO strategies, your website could be uncrawlable, unindexable, and sometimes inaccessible.
6 Technical SEO Hacks:
If that’s the case, your website is in real trouble irrespective of how great your content is. With this understanding what seems clear is technical SEO is even more important than all the other ranking factors available.
Following are the 6 technical SEO aspects that help your search rankings getting better:
1. Enable HTTPS:
If you’re among many those websites that are yet to adopt HTTPS, you’d be at risk. HTTPS keeps your website protected from phishing attacks, hacking and intrusions. An HTTPS website’s URL appears in the user’s browser with a padlock and a green bar. Enabling HTTPS is an easy process that has a significant impact on your search rankings. Google itself admits that it uses HTTPS as a ranking signal and gives prominence to HTTPS-enabled websites.
2. Trust Only Reliable Web Hosts:
Don’t be surprised if we include the point in our technical SEO list. It’s been in the forefront of the discussion over years if a web host influences search rankings. But as Google algorithms evolve and take website speed and server down time seriously, it’s now a fact that bad web host could eat rankings a bit. Website speed and server specification and configuration are factors that will influence your site speed and eventually, search rankings.
3. Mobile First Indexing:
Mobile First Indexing is the new norm for Google for Indexing and crawling of the web pages. After 18 months of incessant research and experimenting, Google finally turned to mobile first indexing. Several studies conducted by Google revealed that that total number of mobile users surpassed the number of desktop users and majority of web searchers on their platform are mobile users. The ruling states that a website that’s not optimized for mobile readers will suffer a ranking loss. Its rankings will even suffer if its mobile version is poorly-optimized compared to the desktop version.
4. Check if webpages are being indexed:
Google rank only those pages that it indexes. If your website’s pages are not indexed or partially indexed, ranking will suffer. This is another aspect of technical SEO to check your content is actually being indexed. If your site is indexed Google search console show a number of pages proportional to the number of pages on your site. If the numbers are fewer than the available on your site, you might want to check. Make sure that search engines are not prevented from crawling and indexing your site.
5. Don’t Ignore Website Sitemap:
Though, search engine have mechanism in place to find most of your links in you website, yet sitemaps eases out the task. Absence of a sitemap will sometimes result in missing a lot of content available on the website. If you don’t have a sitemap, create one now and submit. If you have one, make sure you update it on a regular basis.
6. Audit your website links:
Regular link audit is another very important aspect of technical SEO. Whether it's internal linking or external linking, you need to ensure many things. Regular check for dead links or broken links to other sites is mandatory. Make sure that internal links to other pages on your site are also placed properly. While redirecting a page on your site, use the 301 redirect for permanent redirects, and 302 for temporary redirects.