Great to see you planning a website to bring your business to more of your buyers. A wisely crafted website is a platform where your visitors engage, explore and transact. Despite a great product line up and rocking marketing ideas, you may miss the selling targets if your website fails to allure the customers.
Designing a website itself is a mammoth task that should be done with active planning. From creating a wire frame to producing a raw design, every step needs a perfect form of creativity and intuitiveness.
Right from its design and content, to layout and element placement, your website needs to be perfect in all aspects. The article points out 8 important pre-requisites that you should keep in mind when building your website.
1. Choose a right platform:
Which platform to choose to build your website is a key point to consider. The platform is the foundation of your website. You can choose from the many options available. However, before zeroing on the right platform, you should be clear about your business requirements and features you want to see in your website.
The platform you choose should be user-friendly, affordable and must offer impeccable ease of use. Whether it's a simple blog, a service website or a comprehensive eCommerce portal, choose the right platform to access compatible features and functionalities.
- Website Builders:
- Content Management Systems
If a simple blog is all what you need website builders like Weebly may be a great choice. Web site builders allow you create a website using an easy going drag and drop interface. Such platforms offer limited features and little room for customization.
Content Management Systems are the most widely used platforms for websites. The platform is being used on over 15 million websites across the world wide web.
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Content Management Systems are known for offering great control over your website design, functionality, and performance. Once installed, you can add pages, posts, images, videos, links to your website from a user-friendly interface.
Another highlight of a CMS platform is its ability to allow unlimited website customization as per the needs. Think a feature, and there will be a plug-in in plug-ins repository to implement the feature with minor tweaks.
You can a CMS for just about anything – static websites, blogs, ecommerce, forums, membership sites, and more. Among others, WordPress, Drupal and Joomla are the most preferred platforms used for building a website.
2. Test Website's Page Load Speed
As your website is now ready and live, check its loading speed. Visitors choose to abandon a website that takes more than 3 seconds to load and display content. It's a complete turn off if your site shows poor loading speed and keeps your visitors waiting.
Use speed tester tools like Pingdom to check your website loading speed. If your score is anything above 6 seconds, you need to work on your page speed. Here are some quick ways to speed up your website.
- Enable browser caching
- Use a Content delivery network
- Upgrade resources
- Disable unnecessary plugins / add-ons
3. Keep your website simple yet professional:
Whether it's a blog, service portal or an online store, it should be great looking and professional. Right from its layout to navigation and content to embedded multimedia elements (images, videos and infographics), they should be neatly placed and organized.
It's easier than ever to have an astoundingly beautiful website without hiring a bunch of designing geeks. If you're using WordPress, purchase a premium theme worth $50-$100 with a bunch of cool features and awesome functionalities. With purchased themes, you can get dedicated technical support and regular patches as well as version updates.
You may also choose to go with free themes available in WordPress theme directory. But remember, free themes offer little room for customization and the level of user-experience they deliver is usually not up to the mark.
4. Give contact links and sharing options:
Display your contact details on the website. It will help visitors get in touch with you whenever they need. Visible and easily accessible contact links enhance your brand value and improve user's trust in your business.
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Besides the phone numbers, physical address and email ids, add your social links and a contact from right there. This way, no matter what a user’s preferred communication platform is, you’ve got them covered.
5. Be clear about the goal each web page serves:
Your website's checkout page can't accommodate client testimonials. It makes content flow complex and user experience dull. Each page on your website should be focused and must serve a purpose.
On an 'about us' page the content should be about your credentials and work you have done, and not the list of the new product arrivals and price drops on some exclusive products. Be simple. Be focused.