Conversion Rate Optimization Methodology
Conversion rate optimization is the art and science of intelligently convincing your website visitors to take the action you want them to take. These actions may may include steps such as making a purchase, filling up a form, signing up for an event, etc. CRO is processed with the help of multiple planned techniques and these techniques are implemented in accordance with a set methodology.
Step 1: Web Usability
Web Usability is a way to answer the needs of your target audience by developing a site that has coherent internal navigation, good value content, easy to follow actions. In this stage, we attempt to structure your website on the lines of correct and proper navigation, information architecture, actions etc. The process also involves removal of all sorts of ambiguities hampering user experience. In simple language, web usability is all about developing a “human-friendly” website that is easy to navigate, understand and work through or on.
- Web usability analysis
- Web usability solutions
- Multivariate testing
- A/B Testing
- Product optimization: making essential changes or adding information to make the product moe desirable.
Step 2: Understanding your business dynamics
Under this stage, an expert business analyst will be appointed for your project exclusively. The analyst will study and understand your business dynamics and would make an attempt to identify the loopholes persisting in its existence, promotion and processing. The identification of glitches lying within your business will be pointed out after sincere market research and concrete competitor analysis. It will also look closely at:
- Website's and brand's current status in the market
- Targeted demographic
- Sales funnel
- Industry knowledge
- Products and pricing
- Solutions and services
- Product optimization: making essential changes or adding information to make the product moe desirable
Step 3: Building up & strengthening your credibility
The credibility of a business is the most critical element for its real persisting success. We help you overcome the challenge of bringing bring home the optimum level of credibility and trust for your business through your online interactions with customers, potential customers and your business associates. The process begins with the concrete analysis of your current position in the market ands then in accordance with the findings, a strategy is planned out to work on strengthening your credibility. The process involves the following activities.
- Proactive online reputation management
- Certification & awards publication
- Experience & expertise highlights
- Update verified content on regular basis
- Improve overall look and feel of the website
The methodology has been designed by keeping in mind the following objectives:
- Increase in sales, revenues, and profits
- Rise in lead generation
- Increase in “opt-ins” to build your email list
- Lowering customer acquisition costs
Convert rate optimization services are offered with the idea of boosting up the count of website leads and sales without making any huge investments in attracting more visitors. The techniques carried out along the process help reduce your visitor bounce rate.