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.NET encompasses several new run time features that are specifically built to enhance and ease out the the process of optimizing a website for SEO. Listed below are some of the most widely used features, which we are going to discuss in detail to understand how can one benefit from these aspects and successfully have a way of optimizing his website.

Page.MetaKeywords and Page.MetaDescription Properties

The most simple way known to improvise the search relevancy of pages is is ensuring to place relevant “keywords” and “description” < meta > tags comprised in the < head > section of the HTML. ASP.NET 4 Web Forms has brought with itself the addition of two new properties to the Page class: MetaKeywords and MetaDescription , ensuring to make programmatical setting of these values within your code in a much easier and cleaner way.

ASP.NET 4’s < head > server control takes into consideration these values and uses them while outputting the < head > section of pages, which practically seems very beneficial for scenarios using master-pages within the site, and the < head > section lands in a .master file which is segregated from the .aspx file containing the page specific content. One may now put in the recent MetaKeywords and MetaDescription properties at the .aspx page. Also, they may get their values automatically provided by the control in the master page.

Along with the proper setting of Keywords and Description properties in your code-behind, one may also place them within the @Page directive at the top of .aspx pages. On setting the values programmatically, issues concerning overriding may pop in either the < head > section or through the @Page attribute.

URL Routing with ASP.NET Web Forums

The technique is used within application to bring forward clean, SEO-friendly “web 2.0” URLs. URL routing enables application configuration to admit request URLs that do not trace to physical files. On the other hand, routing can be used to delineate URLs having semantic meaning for users and the one that can assist the technique of search-engine optimization. However, in case of ASP.NET 4.0, URLs can be mapped to both ASP.NET MVC Controller classes and ASP.NET Web Forms based pages.

Response.Redirect Permanent ( )Method

Within web applications, moving pages and content with time is a common practice that often leads to storing of stale links in search engines. In the domain of ASP.NET, developers are often requested to deal with the job of forwarding the old URLs to the new URL by using the Response.Redirect() method. However, what these developers miss out on is the fact that Response.Redirect() method delivers an HTTP 302 Found which is a temporary redirect and results in an additional HTTP round trip when users try for old URLs.

Now, since search engines will not follow across several redirection jumps, the use of temporary redirect may create adverse affect on your page ranking. Numerous, individuals even try to trace such places within a site by using SEO tools kit.

ASP.NET 4 brings a new Response. RedirectPermanent(string url) technique having the potential to redirect using an HTTP 301 (moved permanently) response. Moreover, with ASP.NET 4, Response.RedirectToRoute and Response.RedirectToRoutePermanent, you can redirect either temporarily or permanently by using URL routing engine. With this, search engines as well as other user agents that can identify permanent redirects will have a way to to accumulate and use the new URL that is linked with the content. Content indexing and improved search engine ranking is assured with this technique.

ASP.NET 4 has a whole lot of features that are specifically build for people encountering challenges from sites having impressive SEO. One being coupled with SEO toolkit one should be enabled to employ these features for improved user traffic rate to your site. Moreover, it may also show positive increments with the direct or indirect revenue one drives from it.

Monday, August 9th, 2010 at 4:34 am | Trackback Url