Embrace SEO while designing a Website

Internet has brought a revolutionary change to the communication scenario. It is through a company’s website that you are informed about their latest products and services. It is like a virtual office that works 24/7 and serves your identity. The information that the pages of a website holds, helps you to acquire the rank in the search result page. So, great efforts should be taken while incorporating Web Desigining to make it more SEO friendly.

Imagine a beautiful music played on a defective player. Will it prove to be soothing to the ears? No …. It will just be a cacophony in the name of symphony. Similarly a website that is not SEO friendly will not bring in good business. Here is some guidance that will help you with your forthcoming projects.

• Make a proper plan: Firstly know what your product is and how you will project it on the website. Do a little bit of research work to enhance your product. A proper plan will help you to identify the business goals. This often requires a span of time. Be sure that the goals are written and understood thoroughly. If the objective of the company is clear it will help you to design the website more accurately.
• Know the reason for a change: If a website already exists and there is a request for a change in it, it is your responsibility to delve deep into the factors that needs a modification. You need to know the impact of the change as this will be reflected in the search engine result page. Keeping this in mind, design the architecture of a website.

• Business analysis and use cases: It is vital for you to sit together with a person and write down the technical specification and the use cases of a project. It is on this basis that the programmers will develop a website. Hold meetings with the officials until everything is crystal clear.

• Visual design reviews: Flashy images may be attractive but they may be of no use to the search engines. Discuss with your visual designer so that the headlines and key contents are not images. Designers must be acquainted with the limitations of SEO so as to achieve the goals.

• Code reviews: Verify the codes that renders in the browser from the SEO point of view. Check for multiple H1 tags and extensive java script.

• Quality assurance testing: Before delivering a final product go for a thorough testing. Don’t make any assumptions as this might lead to the failure of a successful project. Deal with all the necessary details and check for appropriate headers and sub-headers.

We can say that it is only under the guidance of a SEO that it is possible to develop a superior website. Arrange meetings frequently with the program manager and ensure that you are conversant about the latest requirements and developments of a project.

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Friday, August 8th, 2008 at 2:02 am | Trackback Url