Analyzing Ways to Restrict Social Media Spam
Tarun Gupta December 15th, 2010 Social Media Marketing no comments.
In order to fight the spam in the social media realm, it is important for to understand and identify it. It is only after identifying it clearly, you may actually begin with the process of restricting spams.To begin with, having a manually approved community is an ideal way to have genuine membership.
The present scenario of social media is vast as well as complex. With so many people venturing their ideas into this particularly stream, the whole idea of playing with and twisting the ethics and basic rules of internet marketing seems to be indispensable. It is more likely a rat race, where to leave one behind is much more important than following the rules and playing the game ethically. Hence, social media spam is realistically possible and can actually occur in a number of forms. No matter how innocent it may look, social media marketing is actually a trap, most of the times. Therefore, before you plan to to engage in social media networking (and marketing), it is imperative for you to learn and educate yourself about doing it right. It is important to understand how it actually works. Let us now look at the various mechanisms social media sites use to stand against spam.
- Restricting the Benefits:
- The most basic way to keep away from spam techniques is not giving spammers a reason good enough to join your network. A perfect example to this is the “nofollow” links given by Sphinn. One must follow the step to getting rid of spam is not giving the spammers a reason to join. Make your blog available only for registered users. Practice this rule and you would realize that by giving no reason to spam, one may actually keep away from the technique of excessive self-promotion. However the technique has a slight adverse effect attached to it. By actually resisting or restricting the benefits to join, you may risk your count of member since it might scare away valid members as well. Hence, it is best to develop the ability to maintain balance between restricting the self-promotional benefits and offering users a genuine reason to join and participate. This will what is expected to make your blog a fruitful and nearly free-of-spam community.
- Ban the spammers:
- To elude spam, ban the spammers. To build an efficiently-working, completely-automated algorithm that tracks, catches and filter spammers is almost impossible for two major reasons. First of all, there is no clear definition to identify spams and secondly, real spammers are sincere enough to build new multiple accounts by using new IP addresses and registration information. Making your spammer invisible is one of the most ideal ways of controlling spamming. A perfect example to this idea is Reddit. This creative form of banning keeps a user completely unaware of the fact that he is banned. The user keeps on submitting and voting stuff but in reality, all these submission and votes remain invisible to all except for himself. This indeed is a very intelligent technique present in the world of the internet marketing services. For a user, to ensure that whether or not he is banned, is getting an error page instead of his profile page, after he logs out. This seems like an ideal way of handling spammers, where they think they are spamming conveniently but they actually are as visible as ghosts. However, this may let you lose a few genuine members who were banned by mistake.
- Maintain manually Approved Community:
- In order to stay safe from any sort of spam intruding, recently emerging communities have planned to opt for an application-based (“beta”) registration process. It is simple and works significantly. All you have to do is to submit your application and the moderator or editor reviews it to approve you. Naturally, nothing seems more genuine than manual reviewing. However, this may get excessively demanding and grueling. In the end, it seems genuine to state that the whole game of internet market services cannot be played flawlessly. It is definitely important to stand against the spam but at the same time, industry veterans have also shown results proving that fighting spam usually limits the growth and development of the community itself.