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Page Rank is an ultimate method of Google to measure the significance and relevance of a web page. It is a trademark of Google and persists to play a vital role in many search engine tools. Though, it is true that Google does not rank page only on the basis of Page Ranking mechanism but it is certainly, the most important aspect to be gauged while ranking the site.

To clearly understand this mechanism, let us take an example: If page X links to page Y it is giving a vote for page Y. Huge number of votes signifies greater relevance. Also, the vote that is cast by page X will have a vital role in the calculation of the Page Rank for page Y. The content, text used, the kind of language and the size of a page are measly substantial in the calculation. Therefore, it means that only votes or links gets counted. However, it is not necessary that all votes would create equal impact. A vote from a site with more Page Rank, will count more than a vote from a site with little or no PageRank.

A standard equation is followed to calculate the PageRank. It rates the page on the scale of 1 to 10. Basically, there are many ways to increase the PageRank of a webpage and amongst all; the most common one is linking your page to a page that already has a high rank. This will directly boost up the ranking of your page. Second, emanates from the addition of better, genuine, and more informative, keyword rich content. Moreover, higher PageRank multiplies your chances of getting listed in the top of Google’s priority list which is of course, very beneficial to website owners as it increases the number of traffic to their site.

This concept further gave birth to the idea of buying/ selling links. Though it is quite an expensive marketing strategy, it is still very prevalent among the website owners. Pages with higher PageRank demand good price for links as they generate good revenue for sites. However, Google has declared that they do not promote this sort of marketing strategy. And, in case you get caught buying and selling links with the intention of bestowing, your link will be undervalued or ignored in the calculation of other pages PageRank. Google may also ban those pages and penalize your site.

Among the prominent, permissible ways to increase the ranking of your site, one of the most assuring methods is a good content page. Moreover, it is a good idea to acquire many links from sites with low PageRank rather than to hugely focusing on one link from high PageRank sites.

Page ranking mechanism was developed in Stanford University by Larry Page and Sergey Brin. Understanding proper functioning of Page Ranking mechanism is very important for every web master. To a certain extent, your PageRank determines the standing of your ranking in the Google’s SERP.

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