The four most important on-page factors for effecting SEO

Search engine matrix, is evolving by the day. The on-page factors that are thought be having an influence on the search engine rankings can be classified as per their relevancy and importance. However, it’s pertinent to note here that ultimately the exact importance imparted to any factor can at best be somewhere near the exact matrix followed; not to the point as it’s understood that search engines wouldn’t actually disclose their exact methodology.

The most important SEO on-page factors are:

Title Tags:

Title tags constitute the most important factor of on-page search engine optimization. These tags inform the search engines about what the page is all about. And, that’s why it’s of critical importance and the most important on-page factor.

Keyword Density:

The density of keywords in the text document comes in as the second most important factor for seo. It certainly helps to have keywords in strategic locations across the content. For, search engines do look through the document. That’s why the right title tag along with adequate keyword density can be a potent combination for on-page search engine optimization.

Internal Linking Structure:

An internally well linked webpage can be a great booster to the search rankings. That’s because, with the increase in the number of internal links the importance of that page relative to the page in question increases many fold. Hence, a sound internal linking structure can definitely act as a booster in your search engine optimization.

Content Quality and Freshness:

Time and again, the importance of the need for unique and fresh content has been brought to the fore. Additionally, the inclusion of new content on a regular basis will keep the search crawlers coming back for me; that in turn will eventually lead to increase in your websites relevancy quotient in terms of seo for long run.

It’s important to note at this juncture that apart from these four most important; there are other on-page factors too; with a say in the eventual evaluation of a web pages ranking. They are Meta tag description, age of the document, text in ALT/ Images etc.

Proper on-page optimization definitely should involve all the mentioned techniques and it’s important to understand that Seo is not just a science but it’s an art too.

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Wednesday, February 7th, 2007 at 5:15 pm | Trackback Url