Website Information Architecture for SEO

Most of the websites have a (IA) Information architecture that does not categorize the content in any way, these website follow the flat information architecture concept where all the information is available at the same level and no hierarchy is followed.

This architecture does not allow a website to focus or prioritize content on the website as per search engine algorithms. Search engine likes to be fed with content is a SILO (categorized) fashion.

Recommended website architecture for best SEO results

A close study has revealed that information architecture of the website should be semantically divided into main areas and their after divided into sub categories as explained under.

1. Corporate Information Pages
2. Drug Information
   1. Drug type -1
   2. Drug type -2
   3. Drug type -3
   4. Drug type -4
3. Ordering Process
4. Articles
   1. Cat1
   2. Cat2
   3. Cat3
5. News Letters

Website URL writing rules for SEO

www.example.com/ (for home page)
www.example.com/info/ (for corporate information)
www.example.com/drugs/ (for Drugs Home Page)
www.example.com/drugs/drugname/ (for Drug type)
www.example.com/order/ (for ordering process)
www.example.com/article/ (for articles home page)
www.example.com/article/cat/ (for articles category)
www.example.com/article/cat/article.html (for articles)

With this in view a clear directory architecture is created with similar content in a directory structure which will allow the search engine to understand the website in a much better and clearer way.

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Wednesday, January 23rd, 2008 at 12:57 pm | Trackback Url