Search Engine Spam Detection V/S Black Hat SEO Companies

SEO companies that have been adopting to black hat SEO techniques are now being pinned down by all major search engines with SEO spam detection statistical methods to make web a more healthier place for internet users.

What you See is not what you Get

So you clicked on a page for some information and voila all you see is some creepy document with all adsense ads and stuffed keyword. Its a Well known fact that in the past SEO companies had been adopting to black hat SEO techniques to find they way around search engines algorithms to rank well and get the traffic juice. But with time search engines have become smarter and pinning down websites for their wrong doing. The current Google supplemental hell is also a result of such spam detection algorithms. Search Engine Spam

SEO Spam Detection Methods

Some of the most important spam detection methods that are being used by search engines are as under:

URL Properties

SEO Companies automatically generated pages dynamically to single target page to boost page ranks these pages often have long urls having features like non-alphabetical characters such as dashes, slashes or digits.

Linkage Properties

The link properties of a page is also used to understand the relevancy of a page to understand how relevant is a page or is potentially a spam page. These statistics are derived from a ratio between incoming links to outgoing links from a single page.

Content Properties

SEO companies have used marketing models where keyword stuffing has been used to rank well and for things like Google Adsense to make money. search engines have powerful techniques to understand these spam techniques like same word count, keyword density, content evolution is time frames, cluster properties for a set of documents. etc.

So Guys my personal take is these are the last warning signals, if you continue to do so, you may be permanently banned from these search engines.

Professional SEO Company India offering spam free search engine optimization services.

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Monday, June 4th, 2007 at 5:25 am | Trackback Url