What is search engine optimisation? The Birth of SEO
(SEO) search engine optimisation is a technique to rank a webpage high on the search engines for a selected keyword.
At the beginning of the new Internet era, the need to have applications that can retrieve information became mandatory with this came the search engines that could process billions of pages based on the user input to locate the desired information.
Internet initially began as a research medium and slowly turned into an advertising and marketing medium for businesses. Prospective clients browse the Internet to locate vendors all over the globe.
With this new trend, dominating the search results with specific keywords became important to tap into the global market. This signified the birth of search engine optimisation.
What is search engine optimisation?
Search engine optimisation also popularly known as SEO, was a technique to optimise a webpage as per the algorithms of the search engines to rank high for a keyword.
Initially search engines were pretty basic in nature and their algorithms were easy to break. With time the search engines adopted to complex algorithms to subtract tweaking of search results. And hence the job of the search engine optimisation company became more difficult with time.
Search engine optimisation has now become an increasing battle to tap into the complex algorithms of the search engines and give their clients the rankings they desire.
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