Important factors that enhance the value of a link

In-bound links are considered the most important of factors in making websites stand-out in the search engines. Why are links important? Any worthwhile SEO Company will tell you the value of links. But what we are attempting here is a study on ways to improve link value.  As more the value of your links higher will be your link building campaigns success rate.

The factors which enhance link value:

• Link’s Anchor Text:

Link’s Anchor text plays a major role in website rankings. Always go for specific link anchor text as it enhances the rankings.

• External links for page link:

External links which are pointing to a document strongly affects the power and relevancy of those links that are carried out from one document to the other. That’s why this factor has significant influence on search engine rankings.

• Text surrounding directly to link:

This includes the list of links and the description about the linked document or website. 

The other relevant factors:

• Location of link page in website structure:

The location of links has a great impact on search engine rankings. This effectively means that in the website structure if there is any link which is 4-5 level away from the home page then it is accorded comparatively less importance then the link associated with the home page. 

• Presence of No Follow tag:

“No follow tag” is the indicator that the link to the tag applied is not “vouched for” by the creators of the site. It means that the link is not editorially approved and it may have been created by any site visitor or a computerized spam program.

• Link page text:

Good quality text on link page has a positive affect on text analysis and that’s why it also becomes a determining factor affecting website ranking on search engines.  

The factors mentioned above are not all-inclusive in nature, there are many more variables effecting link value, but the ones mentioned here are considered to as the most important ones.
 

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Thursday, March 1st, 2007 at 3:04 pm | Trackback Url