Google algorithm update effects SEO strategy
Google Drops Page Rank of authority website, Penalization for selling paid link advertising.
Today Google has come up with the latest page rank update where a huge number of authority websites have been penalized and lost their Google page rank. The recent Google algorithm update has penalized website that involved in paid advertising or had strong internal networks and were influencing search results. The power has been taken away.
SEO Companies that relied on paid link advertising as a part of their link building campaigns have suffered a major blow as these websites have lost the abilities to transfer search relevancy to other websites.
This Google algorithm update changes the link building strategy to a very large extent and will have a considerable impact on the process of gaining link popularity for the website.
At BrainPulse we have registered this algorithm change, although we never believed in paid advertising strategy from SEO perspective.
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