Finally, you've done with an idea and ready to put that idea online. Means you're ready to join the online bandwagon where your classmates are already doing good.
You've bought a domain name from a domain name registrar.
You've decided on a theme to install.
You're ready with a basket of fresh content.
Your website is running.
This is where you've just begun, competition ahead.
For an enthusiastic entrepreneur like you, a running website is just a beginning. You need to give it a search engine advantage, moreover, you need to give it an exposure.
Planning and running a website might be easy, but seeing it ranked top is something that requires a strategy, ideally, a workable strategy.
An SEO agency can throw inflated claims of giving you higher rankings in Google, Yahoo and Bing. But let me remind you, it's more than impossible. Search engine optimization is no more a stand alone practice but turns to be an active component of digital marketing. Now, that solely link -driven ranking approach has been shifted to content-driven user-focused approach to SEO to get your website noticed.
How To Get Your Website Noticed By Search Engines?
So, I'll suggest you to start preparing for the success from the very beginning. Here are the tips that might help you to fix the deal.
Know The Keywords You Want Rankings For:I believe your website is there to deliver a specific goal, so try rankings for particular keywords. You can't run high for all keywords, thus choose those keywords that resonate to your business vertical. For instance, if you deal in clothing range for men, plan it around that rather running for winter clothing keywords. My recommendation would be choosing log tail keywords, as they provide best level of focus and concentration for your site's SEO. Moz says that 80% of all organic traffic generated on internet is due to long tail keywords.
Be Prepared For SEO From Beginning:
Hiring an SEO agency is the last thing you should think at. You can create foundation for a SEO friendly website from very beginning. While you're out to choose a platform for the website, I'll suggest you WordPress CMS, a content management system that accounts for almost 24% of website running today.
I recommend you build your site using WordPress. WordPress is the world’s most popular CMS for plenty of good reason. It’s intuitive, powerful, customizable, and provides a great platform for SEO WordPress has a theme gallery comprising thousands of business SEO themes of your choice. Once you're ready with a WordPress theme, install Yoast SEO plug-in (you may choose one that you prefer) that provides full functionality for most of the critical SEO elements.
Until You're Complete, Don't Invite Google For Indexing:
Your website is just like a recipe, until it has all the ingredients stirred and cooked well, don't let anyone taste it. Don't go live until you have all the website components in place. Using robots.txt, you can stop Google and other search engines from indexing your site. There are setting within the WordPress that allow you to do so. Incomplete or partially optimized website may hurt your search ranking prospects. Go live only when you're ready to get indexed.
Plan And Create Quality Content:
At the very end, what really matters for your website ranking is the content you produce. More the content your website consumes, higher the ranking it achieves. Quality content dispensation will be a great strategy to keep your website rankings rollings. Digital marketing experts recommend creation of long form content span across two thousand words. Its impact on search results may be debated, however, what remains true is that long form content engages the audience more. Make the content focused, relevant and of high quality. Use keywords or semantic variants in the page titles to get your website noticed.
Promote Your Content On Social Channels Of Repute:
Keep adding more and more content to the website to keep at afresh and rolling. Besides adding fresh content, have an eye on its promotion across the social networks. In addition to get recognized by search engines, it's crucial for website to get noticed by the audience as well. Choose social networks with massive follower base, share the content with the community members and get them engaged and to get your website noticed.