Tarun Gupta

Actionable Matrices That Define Your SEO Campaigns

Tarun Gupta August 1st, 2011 Search Engine Optimization no comments.

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An actionable matrix is specifically important for e-commerce websites and helps online business experts to accomplish all the action measurement activities and end result evaluation together.

Matrices are the building blocks that evaluate an SEO campaign on the basis of several vital parameters. A matrix is said to be actionable if it accomplishes all the action measurement activities and end results together. These actionable matrices are the big help for the SEO professionals when they initiate their further actions to turn their campaign a big success. The article here illustrates some of the very popular action matrix used by search engine optimization professionals.

Count On These Imperative Matices

Matrices to Measure Contents:
With its inception to the marketplace, Google Panda update has started taking care of several quality content issues including the amount of content and its quality quotient to the audience. Since duplicate or substandard content pages can downsize the value of contents to Panda, you must measure your website content using custom variables. In case you run an e-commerce based website, content matrices help you a lot.
Matrices to Measure Product Page Visit:
A matrix is specifically important for e-commerce websites. Business owners usually presume that a user can easily find a product page among several pages on the website. An ill-designed navigation, not so good internal site search and ambiguous category names etc. can make users' site search tough. As an eminent SEO services company, you may use matrices to get exact result reports on several issues. These issues include improved internal site search and enhanced navigation menus in your website.
Matrix to Evaluate Internal Site Search:
It has been observed that a user finds the right product on your website but leaves the place without buying one. You should therefore involve a competent site search matrix to know why it happens and what are the reasons behind such debacle. If internal search pages are badly designed and ill-crafted, considerable sales loss is the first thing you get closer to. Test your matrices to ensure its continuity.
Matrix to Measure Page Load Speed:
For the end user, browser speed matters a lot. A slowly loading page frustrates users very much. Google likes a page that loads fast. SEO Services experts believe that site speed is a vital part of the Google algorithm and becomes popular with Web master tool and Google Analytics as well. A better SEO page load speed matrix looks on the sections of the pages that take more time to load and also helps search engine optimization professionals to improve the speed of the product and transaction pages.


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