Tarun Gupta 
May 27th, 2007 
no comments.
Effective PPC advertising need a good strategy to make a PPC campaign pay for itself. A Campaign that is not well managed can cause more good than harm. This article is targeted at offering some good ppc campaign management advice to help you bid better and help you define keyword research strategy.
How to decide on a PPC Campaign Bid?
It is important that you know how much can you bid for your keywords per click, as there are keywords that can cost you upto 5-6$ per click. To understand how much you should be bidding for a keyword you need to understand your conversion rate which s typically around 3% for an average website. Which means you will spend $220 dollars to close a sale.
So what is the solution is that we target a less expensive keywords in huge volumes to get you the volume of traffic that you need to run your business. So by targeting less popular keywords, one can manage the same amount of traffic by reducing the cost.
Managing PPC Keywords
Although we have a solution but it can be difficult to manage a large list of keywords. So one needs to make sure that the analytics are strong and one has to keep track of which keywords are sending in traffic and conversions.
An alternate to this can be using PPC bidding management software, These software can help you track your keyword listings, and can help you adjust your bid amount to manage rankings.
- Bid Rank
- GoToast
Another option is to outsource the PPC management to seo companies who offer PPC management services.
