Pay per Action: Pay For the Clicks That Fetch Money

Next to pay per click, pay per action is the big buzz from Google. The search engine giant with this new keyword is all set to expand its reach in the field of online advertisement. Pay per action, unlike any other advertising program is truly target oriented, methodical and gives numerous flexibilities to advertisers as well as publishers. What’s special about pay per action and how it is an out of the box idea? Let’s get inside the article to track down the facts.

What is Pay per Action

Well, at the very onset, let’s mull over the word ‘pay-per-action’. As the name denotes; pay-per-action means pay for the action which is done. Here, an advertiser pays only when a specific/defined action is done by a user and which in turn increases his (advertiser’s) sales for e.g., the advertiser will pay once a user makes a purchase, signs up for availing any service or generate revenue etc. Thus, pay per action is more specific. You need not to feel the pain of those clicks which go unproductive without fetching you money.

Pay Per Action Publishers Netowrk

Pay per action advertisements appear on the sites of publishers, who are already in Google content network. Here publishers can choose those ads which are well-applicable for their website. When an advertiser prepares a pay per action advertisement, he is given a chance to enter a serious of keywords that best describes his product or service. These keywords will now propagate their (advertiser’s) services to publishers of Google content network. Publishers are also allowed to browse advertisements either by product category or by viewing entire advertiser inventory.

Pay Per Action Media

As long as pay per action advertisement is concerned, an advertiser has the flexibility to create several sorts of advertisements. Text ads, image/display ads, text link ad format and many more; an advertiser has plenty of options around him when selecting an ad for pay-per-action campaign.

Pay Per Action Pricing Model

Now a little bit about the pricing of pay per action advertisements. Well, here an advertiser is the king who define ‘what’ and ‘how’ meaning an advertiser himself defines a fixed amount of money that he would like to pay. Under pay per action program, an advertiser pays only when a defined action is completed by any user. In no way, he is bound to pay for the action which remains unfinished or end up with a mere click. For example, as an advertiser you may wish to pay $2 once a user fills out a form on your site and $6 whenever he made a purchase agreement.

Pay Per Action a Win-Win Situation

Potent with possibilities, Pay per action is indeed a much-applauded advertising program framed by Google. It is beneficial for both publisher and advertiser. Taking the above under consideration, it would not be wrong to say pay per action is likely to open up new avenues for advanced online advertising programs.

Pay Per Action (PPC Management India)

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Saturday, September 15th, 2007 at 1:45 pm | Trackback Url