Key to PPC Management Services Part 2
Tarun Gupta July 18th, 2012 Pay Per Click 1 comment.
One must always keep in mind while working on any pay per click campaign is that it is the landing page and ad copy that persuade your audience to take a decision. Therefore, more time, efforts and sincerity is required to fulfill this stage.
An efficient set of PPC management services comprises multiple stages. It extends from creating an interactive and interesting ad copy to counting clicks, analyzing return on investment and generating reports. In this article, we are particularly talking about Ad copy creation. After all, ad copy is the foundation of your entire campaign. Just like any other Internet marketing services campaign, PPC management services also need consistent efforts and dedication.
Must-have elements for PPC Ad copy
- Qualifiers :
- What most PPC management services providers do is that they bid on keywords that are slightly broad. Now in this case, only a limited percentage of people using this keyword to browse, are actually your target customers. Further, there may be chances that you are actually focusing on a portion of your market. For example, you have a cosmetic outlet but right now you are focusing only on bridal make up. But since you do not wish to narrow down your target audience, you'd probably hide away this aspect., and this is where you go wrong.
The point is to talk with your target audience only. This will save you from losing money on clicks on many people who after reading your ad will not take the desirable action. And naturally, there's no point working on your Internet marketing services efforts if it fails to bring conversion. An appropriate ad for highly targeted audience will increase the ad’s relevance So, be more direct and specific.
- Call To Action :
- Always remember that it is your landing page and ad copy that help your audience to make a decision. Hence, they need to have compelling call to action links. To make your ad copy attractive, you need not make it loud. Loud means a copy with very contrasting colors or big bold letters. Also, do not flaunt your vocabulary. Keep it simple with options like, 'click here' 'buy now' '' X% discount' etc. Secondly, do not over stuff your landing page with information your company, success etc. The objective of landing is to present your value proposition in a clear and simple way.
- Credibility :
- Credibility brings you trust. It is very important for a business in the world of Internet marketing services. Credibility is all your visitors have to build trust on you. If you are new or are still in the process of coming up as a trusted brand, post link of associates that are trustworthy. For example, put on awards or certifications your brand has received. This is indeed a great way make your potential buyers believe you as a good brand.
BrainPulse Leading Internet Marketing Company India Offers PPC advertising services at BrainPulse PPC Management Services cover the entire spectrum of PPC marketing; necessarily covering sponsored and content page advertising as offered by Google, Yahoo, and MSN.