paid search

I have expected sharp growth in PPC advertising long back and in 2015 I witnessed the same. Be it Yahoo's solid re-appearance to the PPC fore, Google AdWord's 15th anniversary or Bing's bang with promising revenue forecast, the signs were promising.


There are components that together bring about a winning pay-per-click campaign, and being the marketer, you must put them all in place. So, if you're setting up a pay-per-click campaign, here are a few sure-shot tips that can save you from losing the track.