Google, the search engine biggie has constantly been working to improve ad experience for users. The company has now announced three updates to check accidental ad clicks on mobile for better user experience.
Google to stop supporting the AdWords Editor version 10.6 or older by June 30, 2015. The search engine is encouraging all advertisers who use the AdWords Editor to upgrade to version 11.1 till the date mentioned.
The company has launched this a year back to let marketers have complete insights into what impact their YouTube ads. Google is also expanding its existing metrics to measures lift in consideration, favorability and purchase intent of the user.
The rank of quality score impacts both the cost and position of your Pay Per click campaign Management in search engine ranking pages. Search engines typically evaluate the text ad(s), keywords, and landing page during the campaign. The more higher you score, more higher your business appears in search.
Being one of the most innovative ways to avail business benefits, PPC campaigns do a lot. The major setback with the campaigns is that it may be frequently hampered by the click frauds.
Pay per Click (PPC) advertising is among the leaders coming from the house of best techniques of online promotion. Almost, every major business, wondering to raise higher its website's conversion rate, opts to use this form of advertising and gains increased traffic.
In reference to my earlier article regarding SEO verus PPC Advertising, Let us move forward in understanding the up and downside of PPC advertising on the internet in contrast to organic seo.