For PPC marketers, 206 has been a year with a mix bag of opportunities. The year will be in their mind for numerous changes and feature that they witnessed in PPC landscape. For both Google AdWords and Bing Ads, changes were made and equally appreciated.
A service or product is meant for specific consumers who are located around certain geographical boundaries. They are likely to be your target customers. A campaign planning should start here. Start marking the locations where you can find most of your buyers.
Google has recently announced a slew of new features in its latest AdWords Editor v11.6. Some of the brand new features added to the version 11.6 include device bid adjustments, two Gmail ad templates, universal app campaigns, scheduled downloads, and improvements to advanced search.
The cross device retargeting feature, however, will be limited to the signed-in users. Until now, Google mainly focused on solving the attribution problem of tracking conversion activity that span across several devices with metrics and reporting.
The campaign groups feature will allow advertisers and PPC management experts group campaigns with common targets to monitor performance against those goals. The feature can be accessed from the left sidebar in AdWords
Like me, every second paid marketer loves to see higher ppc conversion rates for their ppc campaigns. However, we may have different opinions on the strategies that bring the results. There are marketers who prefer employing small, incremental adjustments, whereas some others bat for bigger tweaks to transform campaigns completely.
As the competition in the digital marketing getting fierce by each passing day, your marketing budgets need to go up. This is why, beginner startups should step ahead with calculated moves in terms of budget and resource.
According to a Google representative, this ad unit is being introduced because people already use image search as a starting point for shopping. While doing image search, most of the potential consumers asks how can they know about the cost of the product and where they can be purchased from.
The latest material design of the Google Adwords would be offering advertisers a complete holistic experience on mobile. This seems to be the primary goal behind the redesign. This isn't the first time when the company adopted material design for its properties.
With changes in place, there would be more room for Google's Product Listing Ads to show in the sidebar. These ads are still being run in the sidebar with 4 ads above the fold.