image search

According to a Google representative, this ad unit is being introduced because people already use image search as a starting point for shopping. While doing image search, most of the potential consumers asks how can they know about the cost of the product and where they can be purchased from.


The latest material design of the Google Adwords would be offering advertisers a complete holistic experience on mobile. This seems to be the primary goal behind the redesign. This isn't the first time when the company adopted material design for its properties.

paid search

I have expected sharp growth in PPC advertising long back and in 2015 I witnessed the same. Be it Yahoo's solid re-appearance to the PPC fore, Google AdWord's 15th anniversary or Bing's bang with promising revenue forecast, the signs were promising.


There are components that together bring about a winning pay-per-click campaign, and being the marketer, you must put them all in place. So, if you're setting up a pay-per-click campaign, here are a few sure-shot tips that can save you from losing the track.