According to a Google representative, this ad unit is being introduced because people already use image search as a starting point for shopping. While doing image search, most of the potential consumers asks how can they know about the cost of the product and where they can be purchased from.
The latest material design of the Google Adwords would be offering advertisers a complete holistic experience on mobile. This seems to be the primary goal behind the redesign. This isn't the first time when the company adopted material design for its properties.
With changes in place, there would be more room for Google's Product Listing Ads to show in the sidebar. These ads are still being run in the sidebar with 4 ads above the fold.
Google has been consistent in checking malicious and spam activities when it comes to Google AdWords And Google AdSense. Every year Google and its team conducts a thorough check to find out tricky and scam Google ads, and releases a Bad Ads Report covering all the details of those spammers.
I have expected sharp growth in PPC advertising long back and in 2015 I witnessed the same. Be it Yahoo's solid re-appearance to the PPC fore, Google AdWord's 15th anniversary or Bing's bang with promising revenue forecast, the signs were promising.
There are components that together bring about a winning pay-per-click campaign, and being the marketer, you must put them all in place. So, if you're setting up a pay-per-click campaign, here are a few sure-shot tips that can save you from losing the track.
Notably, Bing Ads for iOs was launched in April and Google's Android app for AdWords took the charge in March. The app has been receiving good reviews from the users.
Now, the app is updated with some new features. The latest features are included after several suggestions received from the AdWords app users who wanted more visibility into ad performance.
Google added that the update won't have any direct impact on ads, their rankings or CPCs. This is just a reporting change on the front end and will not affect the existing ranking algorithm of your AdWords ads.
The latest Facebook CPC update has been made to provide measurement how advertisers are bidding so they can better optimize their campaigns against their stated ad goals.