There are components that together bring about a winning pay-per-click campaign, and being the marketer, you must put them all in place. So, if you're setting up a pay-per-click campaign, here are a few sure-shot tips that can save you from losing the track.
Notably, Bing Ads for iOs was launched in April and Google's Android app for AdWords took the charge in March. The app has been receiving good reviews from the users.
Now, the app is updated with some new features. The latest features are included after several suggestions received from the AdWords app users who wanted more visibility into ad performance.
Google added that the update won't have any direct impact on ads, their rankings or CPCs. This is just a reporting change on the front end and will not affect the existing ranking algorithm of your AdWords ads.
The latest Facebook CPC update has been made to provide measurement how advertisers are bidding so they can better optimize their campaigns against their stated ad goals.
Now, some more account level features have been added to Bing ads home page. The features added are made to provide a complete at-a-glance performance overview to the users.
Google, the search engine biggie has constantly been working to improve ad experience for users. The company has now announced three updates to check accidental ad clicks on mobile for better user experience.
Google to stop supporting the AdWords Editor version 10.6 or older by June 30, 2015. The search engine is encouraging all advertisers who use the AdWords Editor to upgrade to version 11.1 till the date mentioned.
The company has launched this a year back to let marketers have complete insights into what impact their YouTube ads. Google is also expanding its existing metrics to measures lift in consideration, favorability and purchase intent of the user.
The rank of quality score impacts both the cost and position of your Pay Per click campaign Management in search engine ranking pages. Search engines typically evaluate the text ad(s), keywords, and landing page during the campaign. The more higher you score, more higher your business appears in search.