There are components that together bring about a winning pay-per-click campaign, and being the marketer, you must put them all in place. So, if you're setting up a pay-per-click campaign, here are a few sure-shot tips that can save you from losing the track.


The company has launched this a year back to let marketers have complete insights into what impact their YouTube ads. Google is also expanding its existing metrics to measures lift in consideration, favorability and purchase intent of the user.