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Terminology of Internet marketing

Search Engines Pie
Internet marketing has grown year by year showing us a new face every couple of months, and Internet marketeers are now having a tough time to cope up with the changing technologies. Internet marketing what slowly began as a pond has turned into an ocean.

Arteries of Internet marketing

To name a few directions that internet marketing has already headed:

  1. SEO (Search Engine Optimization)
  2. PPC (pay per click) Google adwords, Yahoo Overture, MSN Adcenter
  3. Affiliate Marketing
  4. Online Press Release
  5. Social media advertising

And only God knows what else is in store in the comming times.

Internet marketing and web analytics

Internet Visitor
Internet marketing does not end here as its not only about getting traffic, its about how your investments are paying off. So a well crafted internet marketing strategy would have analytics in place to see how the campaing is going and what are the returns (ROI). Some of the popular know web analytic tools are:

  1. Google Analytics
  2. Saw Mill
  3. Clickz

The point is welcome to the world on internet and enjoy the game as its Big.

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Summary:

Internet marketing has come a long way since its infancy, If i can recall well it all began around a decade back. The world had just started to look at making websites for their businesses; it was a trend with no direction as such. Now we have a full fledged war going on the internet to seek presence, traffic and eventually business.

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