The underlying facts beneath an internet marketing campaign is eventual business, although an internet marketing campaign can get you traffic which may be from SEO, PPC, Affiliate marketing or anything else, but what about business. Thats exactly where the landing pages come into play.
What are Landing Pages?
Landing Pages are web pages that are designed to compel a visitor to click on the Buy Now button. The information on the landing pages are fed to the visitors in the way they want and the architecture drives them into request for qoute.
Tracking conversion on Landing Pages
Evaluating the effectiveness of a landing page is also important as its important that the page be regularly tested for conversion rate and tweaked to get a better ROI. for this there are various tools and tracking softwares to help you with ROI and conversion ratio ex. (Google analytics).
Conclusion on Landing Pages
I therefore suggest an advertising campaign needs to be supported with proper landing pages to increase return on investments.