Tarun Gupta

How To Optimize Business Branding Efforts In Growing Market Place?

Tarun Gupta April 13th, 2016 Internet Marketing 2 comments.

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Your branding matters the most to you. You have invested enough efforts, money and resources to foster the growth. Now, it's time to strengthening it further. Strengthening a business brand means employing unusual, and often bold, techniques to boost the existing presence.


How To Optimize Up Your Branding Efforts?

Budding companies have already in place their branding document that blends integrated marketing, aggressive social media and email marketing to produce a perfect brand marketing recipe. That way they saved time and money, which is ideal for any start up businesses.


You serve as an extension of your business. You are its leader, its ambassador, and its main representative. The establishment of your personal brands is just as important. When you apply growth hacking techniques to your personal brand in addition to your business, your overall marketing efforts become even more powerful.

Whether it's a personal or business brand, you should employ growth hacking techniques to make the brand even powerful more. Following are the strategies that you can opt for in order to see your brand thrive.

Social media communication concept

How To Spice Up Your Social Presence:

I personally feel that more you appear in bold on social networks, more you get noticed. If you want to make your presence felt, begin branding by optimizing your social profiles. Choice may depend on whether you are looking to improvise your personal brand or business brand.


For personal branding you may start with LinkedIn and Twitter. Periscope or Instagram may be good options as well if you plan to integrate photos and videos into your content creation plans. The points below will help you in shaping your social profiles even better.

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  • Write impressive and memorable bio or business description.
  • Use only professional profile pictures when promoting personal branding
  • Don't forget to Follow influencers within your industry, well-known blogs, media publications, and those who you feel is relevant to your industry.
  • Begin discussions around the niche and join one.
  • Create and share quality content and invite questions/feedback around it.
  • Respond to the comments regardless of their intensity.
  • While making a social post about your business give bit of personal touch for better audience connect.
  • Don't leave your social profiles unattended, socialize with people on a regular basis

Tell Your Brand Tale:

I started BrainPulse having a solid business idea in my mind. Other business too are the end product of an idea conceived on one's mind. For every business what requires the most is vision, expertise, experience, passion, and courage guiding the idea.

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Even I have met the people who show great enthusiasm in hearing about entrepreneurial journeys. Tell people about what in are a ton of topic ideas in there for you to blog about or share on social. When you start sharing your story with others, you'll see your follower count shoot up.

Make Your Position In The Marketplace:

When you're up to revamp social profiles with solid content, it should be another way of positioning yourself in the market. Since, social presence is quite evident to your brand, keep the following goals in the mind before optimizing social profiles. The questions include- how you want to be perceived in the niche and what is the purpose of your social activity.

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Curate A Brand Voice:

Every brand has its distinct voice to put across. They have their own style of tweeting, posting feeds and writing video captions. Irrespective of the intensity of your digital marketing strategies, you need to cultivate a distinct voice to stand out of the competition.


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The only idea you should stick to is be yourself. Don't try to imitate others. People should inhale your fragrance when they read you. Write with belief and passion to see your personality shine through.


  • Raghav Roy

    Thanks for this informative post.. it will really help us to grow in market place. Growth involves risk and commitment; but, well-managed, it should be achievable for most businesses. It will not necessarily happen fast or enable you to retire next year; but every large business started somewhere…

  • Chris Ronald

    To optimize your business branding need to stay updated with your marketing strategies and don’t forget about promotional campaigns times to times.

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