Well-Defined Appraisal Process Before Domain Name Registration
Tarun Gupta December 10th, 2010 Domain Names no comments.
Domain name plays a significant role in executing the online businesses for the business owners. Its however vital to put your domain through a appraisal process in order to evaluate the overall worth of the domain in ever growing online business place.
Before running straight with the process of domain name appraisal, let's have an idea about the basics of the domain name appraisal and the need of the same for the online business markets. Domain name valuation is a process efficiently executed by a provider that deals in domain registration India.
The domain name appraisal is a process to evaluate a domain name to identify its real worth in the online marketplace. In order to get the expert opinion about the domain, the comprehensive valuation of the domain name a must. In a nutshell, the process of appraisal comes very before the domain name registration that enable a domain registration company to measure the domain on the strict basis of marketability, reliability and relevance of the domain.
The appraisal methodology
Experts in an internet marketing company adapt a number of processes to visualize the objectivity and accuracy of the domain. They do adapt highly innovative data analysis methods to asses the real worth of the domain. Most of the appraisal activities are rendered according to the Uniform Standards of Professional Appraisal Practice (USPAP).
- Domain Analysis:
- The analysis phase is divided further in two equal streams namely Contextual Analysis and Comparative Analysis. The comparative analysis of the domain performs the observation across several critical factors including keyword search volume, Cost-Per-Click advertising cost, Top-Level Domain and domain name length as well. The comparative study is done to compare and correlate the domain with other domains that already appraised on the basis of same factors. Unlike the previous one, contextual analysis rationalizes the process on the basis of intangible factors viz. current market conditions, industry trends and infringement issues.
- Domain Valuation:
- Now comes another compelling stage of domain valuation after the domain analysis. The valuation of the domain in the market is determined in strict accordance with the exact value of domain and expected value of domain. A fair market value of a domain may or may not be the equal the price a buyer is willing to pay. The value however is decided by keeping in the mind the expected outcome of the domain analysis.
- Commercial Potential of the Domain:
- The commercial value of the domain is counted as its potential through which it sells the products and services. Various factors do work to determine the commercial values of the domain. These factors include the visitor retention, overall keyword search volume and search volume trends altogether.
Domain registration experts at an Internet Marketing Company are much informed about the stages and functional processes that do infuse the impact in entire domain appraisal mechanism. The domain appraisal instruments used by the domain registration India company enable them to evaluate the exact worth of the domain to quantify its reliability in the online marketplace.